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Amazon Music

Bausas Haus

When brands amplify artists, the benefits extend beyond exposure: consumers gain new music, enriched content, and once-in-a-lifetime experiences – both online and offline. For Amazon Music’s LEVEL platform, we crafted artist experiences that enhanced the service’s authenticity and relevance to become the premier destination for Hip Hop and R&B, offering playlists, exclusive tracks, documentaries, contests, and live events. In 2023, we elevated album and EP releases with exclusive campaigns for Milano and Bausa, taking their launches to the next LEVEL.

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Bausas Haus auf LEVEL

Bausas Haus auf LEVEL at Berlin's Napoleon Komplex served as an immersive venue for fans to delve deeply into Bausa's legacy, experiencing the pivotal milestones and elements of his career. Attendees embarked on a curated journey through the space, discovering various stations that illustrated Bausa's evolution as an artist. A meticulously crafted 360° campaign was launched to enhance the experience for both the artist and fans, beginning with an engaging social media giveaway hosted at @auf_Level. The grand prize: exclusive access to Bausas Haus auf Level, with winners determined through interactive participation. Furthermore, Alexa served as an audio guide through Bausa's past, and a contest offered fans the opportunity to win signed exhibition pieces.

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