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Jägermeister
Kurze Party
Maintaining brand relevance in an ever-evolving, boundless pop culture.
For Jägermeister, we crafted a strategy that effortlessly resonates with the Zillennial zeitgeist, centred around themes of freedom, self-determination, and community.
“The Night is Yours!” serves as the guiding narrative, with “Experience First” as the unifying thread, seamlessly intertwining live events and digital content in a space where the boundaries between the two increasingly blur.
During the Fête de la Musique on June 21, Jägermeister offers a truly unique experience: a 56-minute pop-up rave at a secret location in Berlin with tastemakers Brutalismus 3000. The search for the venue across owned and earned social media channels and the rave itself unite the community through their shared love of music and the desire for collective ecstasy on the shortest night of the year."
"Everyone in the room seemed to understand the mission: to give their all for 56 minutes at this brief but intense party!"
Diffus Magazine
