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Kurze Party
56 min Rave
When German precision meets the unmistakable taste of Jägermeister’s 56 herbs, the result is not just another night out, but “Kurze Party”: a condensed rave designed to last exactly 56 minutes. One herb, one minute – a brand idea translated directly into an experience.
"56 minutes, 56 herbs and at least 56 reasons to make this night unforgettable."
With a queue stretching around the block and a strictly defined window from 23:00 to 23:56, Haus der Visionäre on June 21 turned the shortest night of the year into one of its most intense. Nearly 2,000 party-hungry ravers – plus hundreds more who tried to gatecrash – came for a line-up that delivered: Overmono brought an unforgettable live set, while floating_riri set the tone for the night. Intensity beats duration, every time.